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The State of Fragment Media in 2023
The second half of 2023 and the beginning of 2024 have been a tale of two businesses.
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The State of Fragment Media Group in 2022
On the whole, performance last year was very strong – with the caveat that growth through much of the year was driven largely by traffic and programmatic ads and membership only got back on the growth path in late summer.
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Clarion Media Announces Rebrand To Fragment Media Group
Clarion Media Group, which includes The Daily Dot and Nautilus, today announced a rebrand, and is now named Fragment Media Group. The rebrand reflects the company’s growth and continued focus on underserved audiences.
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Year in Review: 2021
For transparency, we’ve posted here (with minimal editing) our end of the year updates, sent to the shareholders of each publication. Overall, the group had a very strong year, doubling revenues over 2020 and passing $10 million in run rate. Not only that, but we turned a small, but nice profit. After the last damn…
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Year in Review: 2020
Fragment was formed at the beginning of 2020 from the combination of Daily Dot and Nautilus magazine, with the express business purpose of pursuing the member media model by combining the strengths of each property. For transparency, we’ve posted here (with minimal editing) our end of the year updates sent to the shareholders of each…
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Why Fragment Will Charge for Membership
Advertising has been the dominant model, and the business incentives for media1 are therefore to distract2 (rather than engage or inform). Furthermore, the media does not work for you, the reader—the media works for advertisers. In Larry Page’s famous phrase, “you are the product.” The typical media experience is an endless stream of headlines, half…
