In our media lives, we’re drowning in content yet somehow still starving for the stories we care about most.
Fragment identifies underserved audiences and provides them with the intentional content that readers seek out—to read, watch, listen to, and experience live.
Intentional content leads our readers to intentional action in their personal, cultural, and political lives, and also with the brands they embrace and support.
Who We Reach
Fragment’s readers are deeply curious, committed to their communities of interest, with a passion for discovering the new and the better, alongside the emerging brands that are as serious about sustainability and new ways of working, thinking, and playing as they are.
40M
Monthly Unique Visitors
40M
Social Media Followers
2M
Newsletter Subscribers
50M
Monthly Video Views
60%
Millenials & Younger Gen X
54%/46%
Gender Balance
66%
College & Grad School
Our Brands
News for the Terminally online
We cover the internet culture beat. Our writers are the leading authorities on, and sharp observers of, the trendsetters, influencers, and creators who weave the social fabric of the internet.
SCIENCE CONNECTED
Developed in cooperation with the world’s leading scientists—as well as fiction writers, philosophers, journalists, and artists—Nautilus connects readers with the wonder, romance, and humanity of science.
The Creator’s Guide to the Creator Economy
Passionfruit goes deep, giving creators everything they need to know to create great content, build audience, and make more money. From the best journalists in the business.
CURATED SOCIAL DISCOVERY
Phire is a network of influencers who’ve partnered with FMG to create and grow new brands. Our audiences extend across social platforms, contributing to and creating the cultural fabric of our topics every day.
You are going to save the world.
The current environmental crisis will dictate the rest of humanity’s story. Drink in the good news — humans have all the skills we need to mend what we’ve broken.
Our Work
Objective: Increase awareness of the new UFC events that stream exclusively won the OTT service.
Key Tactics: Custom animated videos of UFC fight moments that engage audiences across social media, along with custom branded content article.