In our media lives, we’re drowning in content yet somehow still starving for the stories we care about most.
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Fragment’s readers are deeply curious, committed to their communities of interest, with a passion for discovering the new and the better, alongside the emerging brands that are as serious about sustainability and new ways of working, thinking, and playing as they are.
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We cover the internet culture beat. Our writers are the leading authorities on, and sharp observers of, the trendsetters, influencers, and creators who weave the social fabric of the internet.
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The Creator’s Guide to the Creator Economy
Passionfruit goes deep, giving creators everything they need to know to create great content, build audience, and make more money. From the best journalists in the business.
CURATED SOCIAL DISCOVERY
Phire is a network of influencers who’ve partnered with FMG to create and grow new brands. Our audiences extend across social platforms, contributing to and creating the cultural fabric of our topics every day.
Objective: Increase awareness of the new UFC events that stream exclusively won the OTT service.
Key Tactics: Custom animated videos of UFC fight moments that engage audiences across social media, along with custom branded content article.