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‘It becomes about welding internet virality with news value’: The Daily Dot reached our highest traffic ever
This year, the Daily Dot’s newsroom made an active push to increase our production of original reporting found online, specifically in places like TikTok. Our efforts are paying off, and we recently reached a major milestone: our highest traffic ever.
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Year in Review: 2021
For transparency, we’ve posted here (with minimal editing) our end of the year updates, sent to the shareholders of each publication. Overall, the group had a very strong year, doubling revenues over 2020 and passing $10 million in run rate. Not only that, but we turned a small, but nice profit. After the last damn…
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Digital media executive Mike Kisseberth advises Fragment Media Group toward evolving sponsorship strategies
Mike Kisseberth has an intricate understanding of the digital media landscape. With a proven record of performance, he has consistently reorganized and revitalized companies for success, often in challenging situations.
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Year in Review: 2020
Fragment was formed at the beginning of 2020 from the combination of Daily Dot and Nautilus magazine, with the express business purpose of pursuing the member media model by combining the strengths of each property. For transparency, we’ve posted here (with minimal editing) our end of the year updates sent to the shareholders of each…
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Why Fragment Will Charge for Membership
Advertising has been the dominant model, and the business incentives for media1 are therefore to distract2 (rather than engage or inform). Furthermore, the media does not work for you, the reader—the media works for advertisers. In Larry Page’s famous phrase, “you are the product.” The typical media experience is an endless stream of headlines, half…
