Jim Lehnhoff has joined Fragment Media Group as Head of Sales, a significant step in the company’s pursuit of sustainable and reader-centric growth.
Joining amidst significant growth for Fragment, Lehnhoff is primed to add to this trend by bringing his expertise with quality-driven advertising initiatives, cultivated at companies such as Gawker, Slate and Luster. Having spent a strong majority of his career in media sales, he is well-equipped to guide Fragment in pioneering a market strategy that empowers the company’s mission.
“I’ve spent most of my career working with media companies like FMG, taking on a range of roles that have equipped me with a deep understanding of the industry,” said Lehnhoff. “As we build out the sales team and develop our go-to-market strategy, I’m thrilled to bring my experience across sales, management, and marketing to drive growth and innovation.”
‘There is so much talent and deep expertise in every corner of the organization right now, and the enthusiasm around the mission is palpable.’
With the steady and consistent growth across Fragment’s properties, including the Daily Dot’s rise among the top news websites in the U.S., Nautilus surpassing 300,000 subscribers, and high-profile events emerging from one5c and Passionfruit, Lehnhoff’s arrival comes at a time when his strategic sales leadership has newfound potential to enhance the company’s capacity to support a higher volume of advertisers with meaningful, reader-focused sponsorships.
“Jim immediately understood the reader-first vision for Fragment Media Group, and how thoughtful sponsored programs can support the reader experience,” said Fragment Group Publisher David Flynn.
By keeping the reader experience at the center of Lehnhoff’s efforts, one of his primary objectives will be to expand the sales and revenue operations team, capitalizing on the growing inventory available for advertisers across FMG’s platforms. “If we get the business model right and successfully execute our revenue strategy, we’ll unlock the resources necessary to fuel FMG’s growth and innovation, expand into new content verticals, explore diverse storytelling formats, and invest in high-quality journalism that engages a broader audience,” Lehnhoff explained.
Lehnhoff joins Fragment at a time when the company is tangibly serving underserved audiences more than ever, and it is that effort that drew him to the Fragment team. “A huge part of what attracted me to FMG was the incredible group of people that have assembled here over the past few years,” said Lehnhoff.
“There is so much talent and deep expertise in every corner of the organization right now, and the enthusiasm around the mission is palpable.”
