Mike Kisseberth has an intricate understanding of the digital media landscape. With a proven record of performance, he has consistently reorganized and revitalized companies for success, often in challenging situations.

Advertising has been the dominant model, and the business incentives for media1 are therefore to distract2 (rather than engage or inform). Furthermore, the media does not work for you, the reader—the media works for advertisers. In Larry Page’s famous phrase, “you are the product.” The typical media experience is an endless stream of headlines, half…