As one of the leading newsletter experts in the digital media industry, Dan Oshinsky brings his expertise as an advisor to Fragment Media Group.
Throughout Oshinsky’s career, he has consistently been at the forefront of newsletter innovation. As the founding newsletter editor at BuzzFeed, he drove 250 million referrals to the website from the newsletter during his time, reaching more than 1 million active subscribers each week.
Following the success of the growth strategies he implemented at BuzzFeed, he became the first staffer at the New Yorker dedicated to the newsletter full-time. During his tenure, he launched ten new newsletters and implemented editorial strategies that resulted in open rates growing by double digits.
Currently, Oshinsky runs Inbox Collective, a consultancy dedicated to growing audiences, building relationships, and converting readers to subscribers, members, donors, or customers via email.
Fragment Media Group is dedicated to leading the revolution toward direct member-supported media. Central to Fragment’s strategy in achieving that goal is optimizing how email and newsletters are utilized towards supporting members – Oshinsky’s expertise will undoubtedly support that vision.
“Dan is probably the leading authority on newsletters, having done it himself at the highest level leading newsletters at Buzzfeed and then the New Yorker, and now having worked closely with publishers and creators of all sizes,” said Fragment Media Group CEO Nicholas White.
“Email is obviously central to our member-focused strategy and bringing Dan on board is another step in creating a media dream team here at Fragment.”
Having consistently been at the forefront of newsletter innovation, it is clear that Oshinsky has a thorough understanding of the newsletter medium. Aiming to reimagine how members interact with media, advisors like Oshinsky will prepare Fragment Media Group for tangible results.